# Performance optimization

Our goal is to deliver sites that work faster on average. 

#### Quick wins you can do

* Compress images before uploading it to the server (target <100Kb; use Webp format whenever possible).
* Enable lazy-loading for images/offscreen content.
* Minimize third-party scripts and trackers.

#### Advanced Tips

* Use CDN for static assets (can be done on request, billed yearly)
* Optimize fonts: Subset and preload only critical ones.
* Browser caching: Already set up server-side for repeat visitors.

#### Tools to monitor & improve

* Google PageSpeed Insights
* GTmetrix
* Lighthouse (built into Chrome DevTools)

We perform regular audits as part of maintenance. You can request a free performance check.


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